About Pacific Royal Basic Foods Inc. (PRBFI)

JAKA's involvement in desiccated coconut began back in the 1983. When the Group bought a small mill in Candelaria the following year, few suspected that this modest acquisition would later form the backbone of JAKA's desiccated coconut business. Thus, in what is now regarded as the mecca of the world's desiccated coconut business, Pacific Royal Basic Foods, Inc. (PRBFI) was established. 

 

Boasting a lean, motivated and highly-skilled corps of workers, and a management team widely regarded to be among the industry's finest, PRBFI ships its SUNRIPE brand worldwide, particularly to North America and Western Europe, where distribution is handled by its own marketing offices Desico International, Inc. and Sunripe Pacific Ltd., respectively.

 

Anticipating market expansion in China and the former USSR, and to further cement JAKA's grip on the market, a new site was acquired in the late 1900s; this time in the southern province of Davao, where a new state of the art DCN plant will be constructed. With this acquisition in the heart of the Philippines second largest coconut region, JAKA will be well-positioned to take advantage of any market growth that develops. In a crowded industry plagued with excess capacity and where numerous backyard operations produce run-of-the-mill products, JAKA aggressively sought to capture the proverbial high ground of the business and, in the process, won a well-deserved reputation for the consistent quality of its products and services - an attribute that demands considerable commitment and resources that puts it ahead of most competitors in the business today. 

 

It comes as no surprise that JAKA supplies the desiccated coconut requirements of many of the world's leading food companies - companies that demand stringent product, facilities, and systems audits of their suppliers before accreditation is granted. It has become routine for PRBFI to pass these audits with flying colors. 

 

The JAKA Group intends to leverage its unique expertise into growth in other areas connected with coconut. With this mind, other coconut related products are being studied and carefully introduced. Thus, in late 2004, TROPICAL SECRETS extra-virgin coconut oil quietly entered the local market and slowly established itself as the VCO of choice among the more knowledgeable consumers and aficionados. The brand continues to develop with the introduction of new flavors to attract more users.

 

To emphasize its commitment to coconut, the JAKA Group will expand into other coconut related businesses, with PRBFI serving as the vanguard of these new enterprises. JAKA's prominent position in the coconut business will then be secured well into the next century.